Pengembangan Ekonomi Kreatif Masyarakat Mengacu Perda Nomor 1 Tahun 2021

Abstract

The development of the creative economy is one of the community empowerment strategies that can improve economic well-being whilst supporting the implementation of regional policies. This community service activity aims to enhance the capacity of Micro, Small and Medium Enterprises (MSMEs) to develop creative economy-based businesses in accordance with the provisions of North Hulu Sungai Regency Regional Regulation No. 1 of 2021. The implementation method utilised a participatory approach through the stages of socialisation, training, practical sessions, mentoring, and evaluation. The target group for the activity was MSME operators in Hulu Sungai Utara Regency operating in the culinary, handicrafts, trade, and other creative sectors. Data collection was carried out through observation, interviews, questionnaires, and documentation. The results of the programme demonstrated an increase in participants’ understanding of the creative economy, product innovation, digital marketing and business management. Participants were also able to utilise digital media for product promotion, improve packaging, and implement simple financial record-keeping. This initiative had a positive impact on enhancing business capacity and supported the strengthening of the local economy. Consequently, the development of a community-empowerment-based creative economy can serve as an effective instrument in enhancing the competitiveness of MSMEs and driving sustainable economic growth in Hulu Sungai Utara Regency.